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Track 28: Healthcare Marketing

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Track 28: Healthcare Marketing
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Track 28: Healthcare Marketing

This track explores strategic marketing approaches in healthcare to enhance patient engagement, brand trust, and organizational growth. It focuses on ethical promotion, digital outreach, and data-driven communication in modern healthcare systems.


Key Focus Areas
  • Healthcare branding and reputation management
  • Patient engagement and experience marketing
  • Digital marketing and social media in healthcare
  • Data-driven and ethical healthcare promotion
  • Healthcare communication strategies


Importance
Effective healthcare marketing builds trust, improves patient access to services, and supports sustainable growth of healthcare organizations.

Conclusion
Strategic and ethical healthcare marketing is essential for connecting patients with quality care and strengthening healthcare systems in the digital era.

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